Putting things in perspective with inflation though, even a guitar costing $100 in the mid 60s would run you a bit over $600 today. A Fender Strat in 1964 cost $275 compared to the most expensive Silvertone guitar of that time at $199 including case. Of course, Sears had their low end and their high end instruments but for the most part they sold some really great guitars and amps at comparatively budget prices. Silvertone was the house name used by Sears for their instruments but these were actually made for Sears by several manufactures including Danelectro, Harmony and Kay. Sears began selling a selection of electric guitars and amps in the fifties, but it is the 1960s that the company sold most of its more popular models. Sears Catalog: Silvertone Guitars from Sears
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